About ellora.
Derived from Flora and Elsewhere, ellora. means growing elsewhere.
Our logo reflects a waxing moon, symbolising growth and movement around the world and our belief that you can grow anywhere.
Our Story
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ellora. was born from personal experience and passion to make a difference.
Jo Palmer is a big ideas woman and loves getting sh*t done. In 2022, she moved to Singapore where she experienced firsthand the challenge of relocating to support her partner and feeling disconnected from her career, overlooked professionally and isolated from a professional network. So, she did something about it. Founding The Trailing Spouse Co. in 2022, Jo brought her experience as an entrepreneur and Founder of Pointer Remote, an organisation dedicated to connecting professionals in rural Australia with remote work, to the global market.
Emma Humann is a strategic thinker and recovering perfectionist. She moved to Singapore in 2021 as an accompanying spouse, finding work and taking on leadership roles where she built her network and reputation, but didn’t find her passion. Recognising that part of the accompanying spouse story is often about settling for good enough, she decided to take a risk and try to find that elusive perfect balance of values and hard work. She joined the Trailing Spouse Co. as a Director in 2024, bringing her cross-sector experience to its strategic direction.
A review, rethink and reinvigoration saw the rise of ellora. in 2025, with Jo and Emma as Co-Founders. Being fellow, straight-talking Aussies who relocated to Singapore as accompanying spouses is about where the similarities end for Jo and Emma. The diversity of their experiences, personalities and skill sets is what has made ellora. They stay on track by making friendship and fun the foundation of the way they work.
Our Directors.
Jo Palmer
Jo Palmer is an accomplished entrepreneur and strategist with expertise in regional workforce development, remote work innovation and leadership enablement. Jo is also the founder of Pointer Remote, which connects remote talent with meaningful employment and co-founder of The Connection Table, a national network elevating rural and regional leaders into board and advisory roles.
Named the 2019 AgriFutures Rural Women’s Award National Winner, Jo has been recognised for her leadership in advancing remote work opportunities and driving inclusive economic development. She has led innovation programs at Charles Sturt University and has held board and advisory roles across sectors. Jo is known for her practical, outcomes-focused approach to systems change and social impact.
Emma Humann
Emma Humann is a strategic leader with experience across corporate, for-purpose, and government sectors. She has held executive roles, including most recently as Executive Director of AustCham Singapore, where she led the Chamber’s post-pandemic repositioning, driving strategic growth, deepening member engagement, and strengthening advocacy with government and industry.
Emma has worked across Australia and Asia in consulting, in-house and board capacities, including as Chair, with a strong track record in strategy and governance. She is known for providing considered, direct, and valued counsel on complex issues, risks, and opportunities.
Grace Lin
Gracelyn Lin is a business leader and entrepreneur with over two decades of experience across sustainability, agriculture, and enterprise development. She is the founder of KAVA International, an agri-tech company focused on food security and sustainable farming solutions in Indonesia.
Prior to that, she spent 17 years as CEO of Sing See Soon Floral & Landscaping, growing it into one of Singapore’s leading horticulture businesses. Gracelyn also serves as Chair of Distinction ASME, where she supports entrepreneurship and business leadership across the region. She is known for her bold vision, cross-sector leadership, and ability to build purpose-driven businesses with lasting impact.